AMERICAN EXPRESS + HARPER”S BAZAAR

A Harper’s Bazaar special edition magazine, ‘The Platinum Edit’ tailored towards the American Express Platinum card holders. Content covering the arts, travel, beauty, style and culture

Approach

To make ‘The Platinum Edit’ feel exceptional we used a mix of unique paper stocks and bespoke printing techniques including an embossed cover. For the design of this special edition I drew on classic Harper’s Bazaar design elements.

Approach

As part of the editorial content we did a beauty shoot in Paris, weaving the platinum card into the feature for a seamless intergration. PHOTOGRAPHER Philippe Fragnière