MERCEDES + ESQUIRE

A mini docu-series for Mercedes-Benz profiling three successful entrepeneurs

Approach

Social videos that tell inspiring stories with a little humour and character woven throughout to appeal to the Esquire audience. Using multiple locations to tell talent’s story and weave in shots of the car in an organic way

HIGHLIGHTS : I created the treatment for these initial videos which proved successful with the series being booked ongoing for 3 consecutive years / The videos also opened up farther commercial opportunities with the franchise being interwoven with the annual event ‘Esquire Townhouse’