FIAT + COSMOPOLITAN + ELLE

Four social videos tailored to Cosmo and ELLE audiences with the aim to change the perception of Fiat. Positioning it as a brand for stylish women who don’t necessarily always ‘fit the mould’

Approach

It was fun developing the quirks and comedic narratives for these four short tales. For the Cosmo videos we used an upbeat and playful tone with sound, styling, narrative and movement. In the ELLE Videos we used short unexpected narratives, playing with the ideas of perception and expectation. In all videos working with complimentary colours in styling, props and car for a cohesive visual look.

HIGHLIGHTS: Creating the treatment for a mini series with 2.3 million reach / At the time they went live they were the top performing co-branded videos for both ELLE and Cosmopolitan