BMW + ELLE UK
‘The Next Generation of Disrupters’ promoted the BMW series 4 through the inspiring stories of four incredible women
Approach
The stylistic approach to both the stills and video was an elevated documentary aesthetic with considered styling and framing. Artful shots of the car were woven into the stylish narratives with interesting compositions and poses.
HIGHLIGHTS: Social reach 572k / The highest completion rate for the campaign was Priya’s video at 52%VCR / Notably high dwell time on Rhonda’s article at more than twice the benchmark / A media first with youtube versions outperforming paid social media
Priya Ahluwahlia,
Fashion Designer
DIRECTOR Claire Littler, DOP Ed Hubert, STYLIST Harriet Elton
Rhonda Drakeford, Interior Designer
PHOTOGRAPHER Olivia Lifungula
STYLIST Julia Harvey
