Approach

Overall we wanted to capture a feeling of strength and elegance to honour these women and give a sense of the prestige of this award. To achieve this we used a simple set and elegant styling. We also used strong poses with interesting compositions to capture the six finalists individuality and strength. PHOTOGRAPHER Sam Copeland, STYLING Tilly Wheating

HIGHLIGHTS: Hearst’s first campaign for Veuve Clicquot / Reach 75K / Exceptionally high dwell time at 4.09 min (Harper’s Bazaar benchmark 2.25min)